Viniyata Pany

What would you say to a 6 year old who asks you what ‘rape’ means? And what would you tell 15 year olds if they ask the same question? That Awkward Moment is a peer-centered communication strategy and web service that aims to sensitise the Indian youth towards sexuality education.

To tackle a complex subject like sex education, structural intervention is required through all forms of communication, at many levels - in school, at home and among peers. The proposed solution manifests itself in a three part service comprising the following: a. Social Media Campaign b. Web Portal and c. Mobile Phone App.

For adolescents, peers are the dominant (often inaccurate) sources of information for sex and sexuality related issues. By engaging an older, more responsible peer, the portal aims to ensure that the correct information is being circulated, and also comes from someone a young person may look upto.

Presented here is the process documentation of the Website where an older person - ideally a young adult, can 'Learn' about, and 'Learn How to Teach' concepts of sexuality to his/her peers and siblings.

Users can navigate through all the Questions contained in flash cards on the Home Page. They can toggle between a Grid Map or a List View as per their preference, search for a particular information and ask their own questions. The Flash Cards can be filtered by age, gender and type of explanation.

When clicked on, these Flash Cards open up in a window explaining the particular concept / answering the question. Users can select the age group they want to address the selected question to and also get additional links and resources related to the topic. They can also ask their own question here.

Links and Resources and Ask your Questions pop up windows direct the user to access more information available on the web and also allows them to ask specific questions to experts.

The information is designed to reach the consumers via our primary target audience (user) who is a young person above the age of 18. This person can be a sibling, or a parent, or an older friend.

The information is organised to progress as an adolescent’s body and mind progresses - physically and emotionally, demanding answers for certain phenomenon. All information can be accessed by all age groups, but the manner of expression or the complexity of the explanation varies according to the consumer’s age and cognitive abilities.

User Experience // Case Scenarios were useful to enumerate the needs of the user and construct hooks for an ideal experience. I classified my scenarios by the: Number of Visits – Is it the user’s first or second visit, etc. and Level of Involvement – how much does the user already know about the importance of sexuality education.

Site Structure // The final sitemap is a product of several drafts of wireframes.

Interface // Drafts and explorations of the wireframe.

User Interface // Final storyboard and interface